A) Too many salespeople do a "hard close" or "assume the sale". That's unprofessional and it doesn't work in a B2B setting. Use a soft close by asking things like:
-"Have I answered all of your questions and concerns?"
-"How do you feel about using ABC product/service?"
-"What do you think about what I've shared regarding ABC?"
B) After covering the "soft close" questions with a client, go back over what they stated their needs are and how you believe your product delivers on those needs. If they don't agree, go back to highlighting needs and dissatisfactions.
C) Pitching an idea to investors is a LOT harder than it seems. They have lots of ideas and doubts. Be ready for anything and everything, but keep the presentation SHORT, SIMPLE, and COMPELLING.
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